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| March 2009 |
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Welcome to the 360 Legal Group newsletter. In this Issue
In Other News Internet Marketing Set to Rise for Law Firms More than 70% of the adult population now have access to the Internet. That represents a huge number of people and obviously includes a hoard of both private and business clients. As well as the overall internet penetration figure on the rise, use of the Internet on mobile devices is not far behind. If you’re in a predicament and you need a criminal defence lawyer fast, what better method than to hop online on your iPhone, BlackBerry or standard mobile phone to conduct a quick Google search for one. The motivation to take buying action is there. With online marketing taking up an equal share of marketing spend next to TV and press advertising, there’s no doubt that online marketing can no longer be sensibly considered to be in it’s infancy. For more information about internet marketing for law firms use this link. |
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New Book - Developing and Maintaining a Profitable Private Client Practice, by Viv Williams How many of you could honestly say that you are successful in achieving the above? At last, there is now a definitive guide to show and inform you how to achieve this objective. I have written over 40,000 words that will take you through the process of achieving this goal in a report/book that has been published called “Developing and maintaining a profitable private client practice”. This book/report will be invaluable to every firm – but I would say that wouldn’t I, that wish to maintain and develop a profitable private client practice. The report covers every aspect from planning your firms strategy; practice & financial management; getting the most from your people; recovering your cash: Additional chapters explore the importance of client care and cost effective marketing and a section on other ways of obtaining work for your practice. The publishers of the report, The Ark Group, are offering a substantial discount from the retail price specifically to 360 Lawyer Group members. To receive your discount voucher please email us using this link. For more information about the book please use this link to go to our website. Law Society Focus on Client Care Some of you may have seen the announcement from The Law Society last week regarding a focus on Client Care within Law Firms. Please click here if you would like to read more. We have always considered Excellence in Client Service as a critical differentiator for successful businesses in any market sector. Our forthcoming seminar entitled: Achieving World Class Client Service will help you and your team identify what can be done to improve client service. It is more important today to give ‘world class’ service to your clients and to ensure they are not tempted by any form of competition in the future. Please click here to read more or to download a booking form. 24 Ways to Boost Staff Performance Running on the same day as our client care workshop will be: 24 Ways to Boost Staff Performance. This seminar will enable those responsible for managing staff to add real value to the Firm by developing HR policies and practices that contribute to the Firm’s bottom line. You will walk away with practical ways of improving your leadership during economic uncertainty, ways to manage staff performance to improve productivity and ways to recognise and reward your staff AND improve your balance sheet. Please click here to read more or to download a booking form. Each of our seminars carries 3 SRA CPD points and Achieving World Class Client Service and 24 Ways to Boost Staff Performance are running on the same days as follows:- 24 Ways to Boost Staff Performance will take place between 9:30am and 1:00pm
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